100 Mile Nordics mascot Foxy Moonbeam and Craig Davidiuk pose for a photo during the annual High Tea event last year. (100 Mile Free Press file photo)

100 Mile Nordics mascot Foxy Moonbeam and Craig Davidiuk pose for a photo during the annual High Tea event last year. (100 Mile Free Press file photo)

Davidiuk boosted organizations’ profiles with social media ‘wizardry’

108 Mile Ranch resident boosted social media presence for Nordics and Huncity Mountain Bike Club

Craig Davidiuk helped put the 100 Mile Nordics and Huncity Mountain Bike Club on the worldwide map.

The 108 Mile resident was passionate about the two clubs, helping to boost their profiles, memberships, and awareness on social media. Over the past three years, while he was on the two boards, Huncity’s membership jumped from 10 people to a couple hundred, while the Nordics saw steady growth.

“I’d have to say from all his efforts in social media, he really gave a boost to the club for membership and making sure people were aware of the club,” said Huncity president Steve Law. “He was invaluable there.”

Davidiuk died Saturday after a short illness. He was 49.

100 Mile Nordics president Kristi Iverson described Davidiuk as “bright light and a ball of energy” who had a vision of what 100 Mile House could become. A former Squamish resident, Davidiuk had watched that town flourish and drew on those experiences when he moved here in 2016.

Long before he joined the Nordics board, he was tossing out ideas. Iverson credited Davidiuk with introducing a new logo, website, clothing line and “all-around new image” for the Nordics. When a fox hanging around the lodge was dubbed “Foxy Moonbeam” by a young skier, Davidiuk created a club mascot. “He did huge things for us, he revamped our whole image,” Iverson said.

Davidiuk was brimming with so many ideas it was hard to keep up. He suggested bike events for adults and kids and a Nordics trail where people could ski with their dogs. Ideas pinged off his brain at lightning speed.

READ MORE: Nordics beat Whistler in B.C. membership contest

“He was super over-zealous. He’d have a plan with so much stuff in there. I’d say ‘holy, Craig, that’s insane,’” Law said. “He wanted to do so much. He knew the value of promoting events.”

Davidiuk truly shone, though, when it came to websites and social media. During COVID-19, he created an online system for the Nordics to allow people to buy passes and book equipment. His efforts grew Facebook followers and optimized the Nordics’ search engine so the club wasn’t “buried 20 pages deep” on the web, Iverson said.

“He had a lot of wizardry in the nuts and bolts side of things,” she said. “He would present things to us, stats on the website and on Facebook about how things were going, and we would sit there with our mouths open.”

Law relied on Davidiuk so much he doesn’t even have access to the club’s website. “There will be a big hole for market promotions and social media,” he said. “I’m still shocked by the whole thing.”

Iverson said Davidiuk will “absolutely” be missed, noting he brought “so much energy and fun into things that enlivened our events. He’s helped us to grow in a multitude of ways.

“He put himself out there, his own vulnerability of putting his own ideas out there that not everyone was receptive to,” she said. “I still hope some of the things will come to fruition in the future. The things he’s done, and the ideas he’s had, I hope will continue to resonate, to continue to live on in this community.”

Davidiuk is survived by wife Courtney Driver, son Arlo, father Gordon, parents-in-law Arla and Clay Driver, brother-in-law Shaun Driver and his wife Natalie and son Spencer, and countless friends he considered family.



kelly.sinoski@100milefreepress.net

Like us on Facebook and follow us on Twitter

100 Mile Housecross country skiingMountain bikingSquamish

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

(Black Press files)
Chief Civilian Director Ronald J. McDonald, QC reviewed the evidence and determined reasonable grounds exist to believe in officer may have committed offenses. (Black Press files)
Crown considering charges against Williams Lake Mountie after high-speed pursuit: police watchdog

IIO says the man, who was arrested, sustained serious but not life-threatening injuries from the incident

An RCMP cruiser flashes its light as it speeds up Highway 97. (Patrick Davies photo - 100 Mile Free Press)
Officers suffer minor injuries after a fight with a prohibited driver

The 44-year-old man resisted arrest and shoved an officer to the ground

B.C's COVID-19 dashboard shows the peaks and valleys of cases prior to the record daily report of 132 on April 9, 2021. (Dashboard image)
Interior Health has record day of COVID-19 cases

132 cases reported Friday, April 9, more deaths in Vernon hospital outbreak

Ken Jensen is launching a campaign to keep access to his audio library books. (Photo submitted).
White Cane Club president lobbies to preserve audio book access

Ken Jensen is urging others to send letters to federal government to preserve funding for CELA.

Sarah Smith is a bereavement worker with 100 Mile Hospice. (Kelly Sinoski - 100 Mile Free Press).
‘Grief never goes away’: Hospice seeks to add programs

Growing demand for bereavement services in the South Cariboo region.

B.C. Health Minister Adrian Dix and Premier John Horgan describe vaccine rollout at the legislature, March 29, 2021. (B.C. government)
1,262 more COVID-19 infections in B.C. Friday, 9,574 active cases

Province’s mass vaccination reaches one million people

Tyson Ginter, 7, is proud of his latest Hot Wheels he recently received by Quesnel RCMP Const. Matt Joyce. (Photo submitted)
B.C. Mountie handing out toy cars to light up children’s faces

‘A lot of times it will be the only interaction they have with the police,’ says Const. Matt Joyce

Chief Public Health Officer Theresa Tam speaks during a technical briefing on the COVID pandemic in Canada, Friday, January 15, 2021 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Canada’s ICUs see near-record of COVID-19 patients last week as variant cases double

Last week, Canadian hospitals treated an average of 2,500 patients with COVID-19, daily, up 7% from the previous week

University of Victoria rowing coach Barney Williams at the University of Victoria in Victoria, B.C. THE CANADIAN PRESS/Chad Hipolito
UVic, women’s rowing coach deny former athlete’s allegation of verbal abuse

Lily Copeland alleges coach Barney Williams would stand close to her and speak aggressively in the sauna

Librarian Katie Burns with the Fraser Valley Regional Libraries poses for a photo in Chilliwack on June 18, 2019. Monday, April 12, 2021 is Library Workers’ Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of April 11 to 17

Library Workers Day, That Sucks! Day, and Wear Your Pyjamas to Work Day are all coming up this week

A large illuminated heart was installed on the roof of the Vernon Jubilee Hospital May 1, 2020. (VJH Foundation photo)
Three deaths linked to COVID-19 outbreak in Vernon hospital

Interior Health reports two additional deaths at VJH

Robinson Russ, 37, was fatally stabbed on April 4, according to a statement from police. THE CANADIAN PRESS/Darryl Dyck
Vancouver police name victim following city’s fourth homicide of 2021

Robinson Russ, 37, was fatally stabbed Sunday in the Downtown Eastside

A man wears a face mask past the emergency department of the Vancouver General Hospital. (THE CANADIAN PRESS/Jonathan Hayward)
Calls for stricter action in B.C. as COVID-19 variants projected to climb

Jens von Bergmann says the province has taken a ‘wait and see’ approach when early action is needed

Most Read