To the editor:
Dec. 4-6 in Williams Lake was the Tourism Summit and annual general meeting of the Cariboo Chilcotin Coast Tourism Association – our region.
Destination BC, which brands and markets the whole province, rolled out the new branding and messaging for tourism in British Columbia, and what our region could expect to see for the tourism world markets.
Additionally, Cariboo Regional District chair Al Richmond was recognized for his significant efforts for the area and this industry.
Pioneer Log Homes, a major employer, including for 100 Mile House, was awarded for its contribution to brand recognition of the Cariboo through the TV series, Timber Kings.
Chris Harris presented the vision for the last and biggest book project of his career, in a presentation that had some audience members in tears with the unbelievable landscapes.
Present were mayors, councillors and staff from Williams Lake, Quesnel, Wells, Cache Creek, and Cariboo-Chilcotin MLA Donna Barnett.
Having just had an election where the most frequently asked question was “What will you do to enhance business?”; and given that tourism is our biggest employer; a study by the Fraser Basin Council has just identified promotion of 100 Mile House as a strong concern for this community; and given we have one of the best Visitor Centres on the whole route; and the Royal Museum is about to launch a huge exhibit of the B.C. Gold Rush that does not include 100 Mile House because it never got any information, one has to ask where were our District staff, council and mayor?
100 Mile House