CCCTA CEO Amy Thacker (left) and Leanne Sallenback, Owner of South Point Resort (right) pose for a picture with the Digital Marketing Excellence award. Submitted photo.

CCCTA CEO Amy Thacker (left) and Leanne Sallenback, Owner of South Point Resort (right) pose for a picture with the Digital Marketing Excellence award. Submitted photo.

Two South Cariboo business win tourism awards

CCCTA also provided educational presentations and workshops

Two local businesses won big at the Cariboo Chilcotin Coast Tourism Association (CCCTA) awards.

The 108 Mile Heritage Site and 108 Mile Ghost Tours won “Outside of the Box” for introducing a new way to experience our Heritage Site.

“I think its absolutely fantastic that something that is still considered taboo in many areas of not only the Cariboo, but the province, and is recognized as something positive for the community and the Heritage Site.,” said Dave Scott, an organizer for the 108 Mile Ghost Tours. “We really enjoy doing what we’re doing and bringing another perspective to the history of the 108 Heritage Site and the fact that the CCCTA was able to recognize the efforts we put in as volunteers is also phenomenal. We’re pretty ecstatic about winning the award.”

The award recognizes a stakeholder who introduced an innovative new concept or product to the tourism industry within the past three years. Nominees are judged based on their business success and how their innovation positively impacted the tourism industry in our region.

The South Point Resort won “digital marketing excellence” for its substantial digital marketing effort to rebrand their business and grow the regional profile.

The award recognizes a stakeholder for best practices or improvements in digital marketing via a variety of tools such as social media, websites and online optimization that enhances the tourism industry and Cariboo Chilcotin Coast region’s online reputation.

The South Point Resort received the award after being in operation for only seven months.

After taking over the Ponderosa Resort near Canim Lake, Leanne Sallenback established a digital presence and completely re-branded the resort under a new name and new strategy that targeted the Millennial and GenX crowds.

“It’s pretty incredible to be a part of the tourism industry in this area. There is so much potential and we are finding travellers are just discovering the Cariboo,” says Sallenback.

“It was a big decision to leave the Lower Mainland. We quit our jobs, sold our house – and pretty much started over. But it’s been totally worth it and we are so happy here in the Cariboo. We are very excited about our five-year plan.”

The awards, which were held in Barkerville, were part of the CCCTA’s Tourism Summit and AGM from Nov. 1 to 3.

The weekend opened with a protocol welcome from each Nation. Saturday morning was packed full of educational presentations and workshops, including greetings numerous elected officials.

“The Regional Tourism Summit is a critical event to attend for our business partners and community leaders. Not only for the industry recognition and networking but for the exceptional content and learning that will springboard our Region to the forefront of the Tourism industry in BC,” reveals Thacker.

Saturday night’s popular Tourism Industry Awards were presented at the gala dinner following the presentation of the new Cariboo Chilcotin Coast Tourism Board of Directors.

“I am honoured to lead our dynamic and dedicated board of directors. The hours, passion and expertise that these individuals donate to the organization are invaluable and I am pleased to welcome the new board members to our team,” said Chair Andre Kuerbis from AFK Consulting Ltd.

Other winners included Bella Coola Helo Sports (Best Tourism Marketing Initiative) and Peggy and Gary Zorn of Pynateeah Lodge and Ecotours-BC (President’s Award).

The 2020 Cariboo Chilcotin Coast Tourism Summit & AGMs will be held in 100 Mile House.


newsroom@100milefreepress.net

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Grade 5 student Liam Ouellette and Grade 4 student Trigg Jansen read together in Horse Lake Elementary School’s reading room. (Patrick Davies photo - 100 Mile Free Press)
Reading, literacy opens doors to learning

Students at Horse Lake Elementary School seek out challenging reads.

100 Mile Mayor Mitch Campsall. (Kelly Sinoski photo, 100 Mile Free Press).
100 Mile Mayor Mitch Campsall. (Kelly Sinoski photo, 100 Mile Free Press).
100 Mile mayor calls on residents to ‘work together’ during pandemic

Mitch Campsall also urges residents to follow the health orders.

Interior Health has declared the Cariboo Chilcotin a community cluster. (Angie Mindus photo)
Interior Health declares Cariboo Chilcotin region a COVID-19 cluster, 215 cases since Jan. 1

Most cases are related to transmission at social events and gatherings in Williams Lake

Mailboxes at 108 Mile Ranch were broken into on the weekend. (Kelly Sinoski photo- 100 Mile Free Press).
Police report: Mailboxes broken into at several locations across region

100 Mile RCMP respond to 77 calls for service from Jan. 13-19

Maj.-Gen. Dany Fortin, vice-president of logistics and operations at the Public Health Agency of Canada, speaks at a news conference on the COVID-19 pandemic in Ottawa, on Friday, Jan. 15, 2021. THE CANADIAN PRESS/Justin Tang
B.C. records 500 new COVID-19 cases Wednesday, 14 deaths

Outbreak at Surrey Pretrial jail, two more in health care

RCMP officers provide policing for 63 B.C. municipalities under a provincial formula based on population. (Black Press file photo)
B.C. communities warned of upcoming RCMP unionization costs

Starting salaries for city police officers are 30% higher

(Pxhere)
B.C. nurse suspended after using Tensor bandage to trap long-term care patient in room

Susan Malloch voluntarily agreed to a three-day suspension of her certificate of registration

Abbotsford’s Skully White (left), who donated his kidney in December, has started a campaign to find other recipients and donors. The first candidate is retired police officer Gavin Quon. White owns and operates a hotdog stand, Lullys Food Experience, out of the Abbotsford Canadian Tire parking lot. (Facebook photo)
After donating his kidney, Abbotsford hotdog king starts donor campaign

Skully White donated his kidney to customer Tim Hiscock in December

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Toronto-based director Michelle Latimer was recently scrutinized after years of claiming she was of Algonquin and Metis descent. (CANADIAN PRESS/Chris Young)
Haida activist calls for hefty fines, jail time against those who claim to be Indigenous

Filmmaker Tamara Bell proposing the Indigenous Identity Act – to dissuade ‘Indigenous identity theft’

(File)
Man allegedly bites Vancouver cop during arrest for outstanding warrant

The officer was treated in hospital for the bite wounds

Black bear cubs Athena and Jordan look on from their enclosure at the North Island Wildlife Recovery Association in Errington, B.C., on July 8, 2015. Conservation Officer Bryce Casavant won the hearts of animal lovers when he opted not to shoot the baby bears in July after their mother was destroyed for repeatedly raiding homes near Port Hardy, B.C. THE CANADIAN PRESS/Chad Hipolito
Supreme Court quashes review of B.C. conservation officer who refused to euthanize bears

Bryce Casavant was dismissed from his job for choosing not to shoot the cubs in 2015

(File Photo)
Interior Health says COVID positivity rates in Fernie area actually 10-12%

IH say the rates are not as high as previously claimed by the region’s top doctor

Most Read