CCCTA CEO Amy Thacker (left) and Leanne Sallenback, Owner of South Point Resort (right) pose for a picture with the Digital Marketing Excellence award. Submitted photo.

Two South Cariboo business win tourism awards

CCCTA also provided educational presentations and workshops

Two local businesses won big at the Cariboo Chilcotin Coast Tourism Association (CCCTA) awards.

The 108 Mile Heritage Site and 108 Mile Ghost Tours won “Outside of the Box” for introducing a new way to experience our Heritage Site.

“I think its absolutely fantastic that something that is still considered taboo in many areas of not only the Cariboo, but the province, and is recognized as something positive for the community and the Heritage Site.,” said Dave Scott, an organizer for the 108 Mile Ghost Tours. “We really enjoy doing what we’re doing and bringing another perspective to the history of the 108 Heritage Site and the fact that the CCCTA was able to recognize the efforts we put in as volunteers is also phenomenal. We’re pretty ecstatic about winning the award.”

The award recognizes a stakeholder who introduced an innovative new concept or product to the tourism industry within the past three years. Nominees are judged based on their business success and how their innovation positively impacted the tourism industry in our region.

The South Point Resort won “digital marketing excellence” for its substantial digital marketing effort to rebrand their business and grow the regional profile.

The award recognizes a stakeholder for best practices or improvements in digital marketing via a variety of tools such as social media, websites and online optimization that enhances the tourism industry and Cariboo Chilcotin Coast region’s online reputation.

The South Point Resort received the award after being in operation for only seven months.

After taking over the Ponderosa Resort near Canim Lake, Leanne Sallenback established a digital presence and completely re-branded the resort under a new name and new strategy that targeted the Millennial and GenX crowds.

“It’s pretty incredible to be a part of the tourism industry in this area. There is so much potential and we are finding travellers are just discovering the Cariboo,” says Sallenback.

“It was a big decision to leave the Lower Mainland. We quit our jobs, sold our house – and pretty much started over. But it’s been totally worth it and we are so happy here in the Cariboo. We are very excited about our five-year plan.”

The awards, which were held in Barkerville, were part of the CCCTA’s Tourism Summit and AGM from Nov. 1 to 3.

The weekend opened with a protocol welcome from each Nation. Saturday morning was packed full of educational presentations and workshops, including greetings numerous elected officials.

“The Regional Tourism Summit is a critical event to attend for our business partners and community leaders. Not only for the industry recognition and networking but for the exceptional content and learning that will springboard our Region to the forefront of the Tourism industry in BC,” reveals Thacker.

Saturday night’s popular Tourism Industry Awards were presented at the gala dinner following the presentation of the new Cariboo Chilcotin Coast Tourism Board of Directors.

“I am honoured to lead our dynamic and dedicated board of directors. The hours, passion and expertise that these individuals donate to the organization are invaluable and I am pleased to welcome the new board members to our team,” said Chair Andre Kuerbis from AFK Consulting Ltd.

Other winners included Bella Coola Helo Sports (Best Tourism Marketing Initiative) and Peggy and Gary Zorn of Pynateeah Lodge and Ecotours-BC (President’s Award).

The 2020 Cariboo Chilcotin Coast Tourism Summit & AGMs will be held in 100 Mile House.


newsroom@100milefreepress.net

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

WildSafeBC hires new co-ordinator for Cariboo region

Mareike Moore said the main message is keeping wildlife wild, communities safe

Are you sending your children back to school?

The weekly web poll for the 100 Mile Free Press

Parkside Art Gallery reopens to the public on June 2

Claudia Rings raises $2,500 from mask sales for Parkside Art Gallery

Boat stolen, funds extorted from elderly neighbour

The weekly police report for the South Cariboo area

From the archives of the 100 Mile Free Press

39 YEARS AGO (1981): RCMP and Search and Rescue co-ordinator John Delves… Continue reading

VIDEO: A Vancouver Island black bear takes weekend nap in eagle tree

Videos captured by Terry Eissfeldt shows the bear arriving Saturday night and sleeping in on Sunday

George Floyd asphyxiated by sustained pressure: family autopsy

Death sparked a wave of protests across the U.S. and abroad

COVID-19: B.C. commercial landlords can’t evict if they decline rent assistance

Emergency order ‘incentive’ for federal program, Carole James says

Investigators probe death of CN employee at Surrey rail yard

Transportation Safety Board is investigating an ‘occurrence that took place during switching operations’

Trans Mountain starts B.C. leg of pipeline twinning project

Mostly finished in Alberta, Burnaby terminal expanding

NDP getting COVID-19 wage subsidy ‘indirectly,’ B.C. Liberal leader says

Andrew Wilkinson says he’s heard no concerns from public

Love flourishes at Peace Arch Park, but COVID-19 concerns loom

South Surrey park becomes only place for international couples to meet

Most Read