Canadians spent $1.7 billion dollars online in December 2017

Online retail sales accounted for 3.4 per cent of total retail sales

E-commerce retail sales in Canada hit $1.7 billion, which accounted for 3.4 per cent of total retail sales in Canada. But if this share appears low, a coming report says digitalization will significantly change the retail environment, away from brick and mortar stores towards online shopping.

RELATED: Amazon goes down during Prime Day

Titled Me, My Life, My Wallet, the report prepared by KPMG shows that an increasing number of Canadian shoppers are turning to online channels, led by the fast-growing Gen Y and Z demographics. While e-commerce adoption in Canada lags other developed countries, Canadians’ buying habits are evolving and they are gradually migrating online, driven by the growing need for convenience and personalization, according to a release.

READ ALSO: First stores open in Victoria’s expanded Mayfair shopping centre

Millennials — already the largest generation in the Canadian workforce, according to the report — will soon be the world’s largest single demographic group. This sociological status will reshape the Canadian retail industry. Since four of 10 millennials live with their parents, their buying habits are rubbing off on their Boomer parents, it reads. This merging of two cohorts will reshape retailing, the report predicts.

This said, the report notes that many Canadian retailers remain “stuck in a Boomer mentality.”


Like us on Facebook and follow us on Twitter

wolfgang.depner@saanichnews.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

CRD gives temporary use permit for mud racing

Applicants had originally searched for rezoning

Grants for assistance extinguished for independent fire departments within Cariboo Regional District

Ten fire departments will be impacted, CRD-funded and managed fire departments will not be impacted

Bighorn sheep undergoing COVID-like test

‘If only the bighorn sheep knew to socially-distance from their domestic cousins’

Dynamic Reforestation tree planters donate $8,400 to Cariboo food banks

‘Right now I have almost 90 workers in the 100 Mile District’

Trudeau offers $14B to provinces for anti-COVID-19 efforts through rest of year

Making a difference in municipalities is a pricey proposition

Friends, family mourn Salt Spring Island woman killed in suspected murder-suicide

A GoFundMe comapaign has been launched for Jennifer Quesnel’s three sons

‘I’m pissed, I’m outraged’: Federal minister calls out police violence against Indigenous people

Indigenous Minister Marc Miller spoke on recent incidents, including fatal shooting of a B.C. woman

Indigenous families say their loved ones’ deaths in custody are part of pattern

Nora Martin joins other Indigenous families in calling for a significant shift in policing

‘Alarmed’: Health critic calls for more data on COVID-19 in trucking industry

Saskatchewan, Ontario and Quebec said that level of detail is not being collected

UPDATED: Pair accused of ‘horrific’ assault at Vancouver’s Oppenheimer Park arrested

Police say Jason Tapp, 30, and Nicole Edwards, 33, did not show up to meet their bail supervisor this week

Kelowna Mountie who punched suspect identified, condemned by sister

‘How did he get away with this? How is this justifiable?’

PHOTOS: Anti-racism protesters gather in communities across B.C.

More protests are expected through the weekend

Most Read