VIDEO: Shoppers head out Black Friday instead of Boxing Day in search of holiday gifts

VIDEO: Shoppers head out Black Friday instead of Boxing Day in search of holiday gifts

Interac Corp. recorded four-per-cent jumps in debit transactions on Black Friday for the past three years

Canadian shoppers craving a deal increasingly turn to Black Friday — a sales bonanza imported from America, where retailers long slashed prices the day after their Thanksgiving holiday — at the expense of another sales spree, Boxing Day.

The shift comes as consumers increasingly plan to spend before Christmas and check gifts off their holiday lists, industry watchers say, and the change offers retailers a slight edge.

“(Black Friday) is fulfilling an unmet need,” said Michael Leblanc, a senior retail adviser with the Retail Council of Canada, an advocacy group. It gives consumers the chance to secure deals on presents rather than shop after the gift-giving season is over.

Forty-three per cent of respondents to the group’s second annual holiday shopping survey planned to purchase items on Black Friday — up from 40 per cent the previous year. Only 34 per cent of respondents intended to shop on Boxing Day.

A survey by Deloitte Canada showed a similar disenchantment with the Dec. 26 sales day. Only one out of three respondents wanted to shop during the stretched out, week-long event. The same number said the earlier Black Friday and Cyber Monday sales changed their habits for Boxing Day.

Spending figures from previous years suggest this shifting consumer sentiment is ongoing.

Canadians made six per cent more debit transactions on last year’s Black Friday than in 2017, according to data from payment processor Moneris. Black Friday also earned the title of biggest shopping day of the year for transaction volume.

Meanwhile, Boxing Day growth slowed in 2018, and the Friday and Saturday before Christmas surpassed it in transactions and dollars spent, the company said.

READ MORE: There were 96,000 crashes in B.C. parking lots in 2018, ICBC says

The shopping day “has dropped significantly in popularity with consumers,” Moneris said.

Interac Corp. recorded jumps in debit transactions on Black Friday of more than four per cent for the past three years, while the total amount spent rose steadily as well. Its yearly growth in both categories for Boxing Day was higher, but the overall number of Interac debit transactions and the total volume of spending are about half of those seen on Black Friday.

Consumers choose the pre-holiday sales because they want to buy gifts at a good price, said Leblanc, which the timing of Boxing Day doesn’t offer.

The retail council found 77 per cent of Canadians’ holiday budgets dedicated to gifts — with the remainder for personal purchases.

It also helps that Black Friday sales have expanded beyond those considered go-to categories for Boxing Day discounts, like appliances and apparel, said Leblanc. Airlines, car dealerships, home decor and improvement chains, phone companies and others now advertise deals for the unofficial kickoff of the holiday spending season.

“It feels like it’s evolved to be everything.”

It’s not likely that merchants hurt over the changing momentum, said Marty Weintraub, a partner and national retail practice leader at Deloitte Canada.

“A lot of it is just shifting sales from one period to a different period,” he said, but having the sale earlier in the year “does give retailers a slight advantage.”

Consumers often try to set a budget for holiday spending, he said, and may have more available funds before the holidays, as well as more energy to shop.

It’s also better for retailers to make sales earlier rather than engage in massive markdowns in an attempt to rid themselves of inventory they didn’t sell during the holidays, he said, which is what Boxing Day has traditionally been about.

“That’s not the best game to play,” Weintraub said.

Those weary of pressure to offer more discounts on Black Friday can participate in ways other than sales, added Leblanc.

“Not all retailers necessarily need to go down the heavy discounting route,” he said.

PHOTOS: Black Friday frenzy goes global – and not everyone’s happy

Shops can bring in special products to launch on Black Friday, for example, when they’re likely to see increased foot and online traffic.

And, it seems, retailers would be smart to join the marketing effort in some form.

Weintraub anticipates Black Friday will continue to see growth at the expense of Boxing Day for some time to come.

“I don’t think we’ve hit the peak yet.”

Aleksandra Sagan, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Members of the 100 Mile RCMP cracked down on prohibited drivers on Wednesday, Nov. 25 along with the Williams Lake RCMP. (Patrick Davies photo - 100 Mile Free Press)
RCMP Joint Force Operation targets ‘priority offenders and prohibited drivers’ in 100 Mile area

Officers from 100 Mile House and Williams Lake were involved in this roving operation

COVID-19. (Image courtesy CDC)
Interior Health reports 65 new cases of COVID-19

Province-wide, there are 887 new cases of the virus

Clinton fire hall, date unknown. Photo credit: Submitted
Clinton Volunteer Fire Department seeks funding for gear, equipment

More equipment needed after successful recruitment drive.

The slopes and lifts of Mount Timothy, which will require the use of face masks this year. (Photo submitted)
Mount Timothy ski hill set to open season on Dec. 18

Preparations are just about done and a COVID-19 safety plan is in place.

100 Mile RCMP dealing with serious accident at Highway 97 near 103 Mile (file photo)
Men involved in BMO incident ‘remorseful and horrified’ by how they were perceived: police

The two have come forward to the RCMP and said their actions were misunderstood

B.C. Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry update the COVID-19 situation at the B.C. legislature, Nov. 23, 2020. (B.C. government)
B.C. sets another COVID-19 record with 887 new cases

Another 13 deaths, ties the highest three days ago

Arthur Topham has been sentenced to one month of house arrest and three years of probation after breaching the terms of his probation. Topham was convicted of promoting hate against Jewish people in 2015. (Photo submitted)
Quesnel man convicted for anti-Semitic website sentenced to house arrest for probation breach

Arthur Topham was convicted of breaching probation following his 2017 sentence for promoting hatred

Langley School District's board office. (Langley Advance Times files)
‘Sick Out’ aims to pressure B.C. schools over masks, class sizes

Parents from Langley and Surrey are worried about COVID safety in classrooms

The baby boy born to Gillian and Dave McIntosh of Abbotsford was released from hospital on Wednesday (Nov. 25) while Gillian continues to fight for her life after being diagnosed with COVID-19.
B.C. mom with COVID-19 still fighting for life while newborn baby now at home

Son was delivered Nov. 10 while Gillian McIntosh was in an induced coma

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

B.C. Premier John Horgan, a Star Trek fan, can’t resist a Vulcan salute as he takes the oath of office for a second term in Victoria, Nov. 26, 2020. (B.C. government)
Horgan names 20-member cabinet with same pandemic team

New faces in education, finance, economic recovery

The corporate headquarters of Pfizer Canada are seen in Montreal, Monday, Nov. 9, 2020. The chief medical adviser at Health Canada says Pfizer’s COVID-19 vaccine could be approved in Canada next month. THE CANADIAN PRESS/Ryan Remiorz
Health Canada expects first COVID-19 vaccine to be approved next month

Canada has a purchase deal to buy at least 20 million doses of Pfizer’s vaccine,

FILE – A paramedic holds a test tube containing a blood sample during an antibody testing program at the Hollymore Ambulance Hub, in Birmingham, England, on Friday, June 5, 2020. (Simon Dawson/Pool via AP)
Want to know if you’ve had COVID-19? LifeLabs is offering an antibody test

Test costs $75 and is available in B.C. and Ontario

Most Read