FILE - In this March 29, 2018 file photo, the logo for social media giant Facebook, appears on screens at the Nasdaq MarketSite, in New York’s Times Square. Britain’s privacy regulator wants to stop kids from being able to “like” posts on Facebook and other social media sites as part of tough new rules it’s proposing to protect children’s online privacy. Under the draft rules, which were released for consultation on Monday, April 15, 2019 tech companies would not be allowed to use “nudge techniques” that encourage children to keep using a site. (AP Photo/Richard Drew, File)

U.K. proposes banning social media ‘likes’ for children

Tech companies would not be allowed to use ‘nudge techniques’ that encourage children to keep using a site

Britain’s privacy regulator wants to stop kids from being able to “like” posts on Facebook and other social media sites as part of tough new rules it’s proposing to protect children’s online privacy.

Under the draft rules, which were released for consultation on Monday , tech companies would not be allowed to use “nudge techniques” that encourage children to keep using a site.

The Information Commissioner’s Office said examples of “reward loops” that keep people using a site so that more of their personal data can be harvested include “likes” on Facebook and Instagram or “streaks” on Snapchat. A Snapchat streak involves two friends sending each other direct “snaps” on consecutive days.

The code of practice includes 16 standards that must be met by apps, connected toys, social media sites, search engines, news or educational websites and streaming or other online services. It applies to companies that offer services in the U.K., even if they are based outside the country.

The code also calls for “high privacy” settings to be on by default and “robust age-verification mechanisms.” Only the minimum amount of data should be collected and location tracking should be disabled by default.

Violators face punishment including, in serious cases, fines worth 4 per cent of a company’s global revenue, which for the Silicon Valley tech giants would equal billions of dollars.

“This is the connected generation. The internet and all its wonders are hardwired into their everyday lives,” Information Commissioner Elizabeth Denham said in a statement. “We shouldn’t have to prevent our children from being able to use it, but we must demand that they are protected when they do. This code does that.”

Regulators worldwide are stepping up oversight of internet companies amid growing concern about privacy breaches and other online harm. The European Union introduced sweeping new privacy rules last year while in the U.S., momentum is building for a national privacy law.

READ MORE: Facebook cracks down on groups spreading harmful information

READ MORE: Facebook, Google face widening crackdown over online content

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Significant damage at Child & Family Services after April 22 collision

100 Mile House RCMP believe they have located the vehicle involved, are working to locate the driver

Firearm seized, arrests made along Scott Road

100 Mile House RCMP responded to a firearm complaint on April 23

Summer Festival looking for volunteers and vendors

“There’s lots of time to still get involved” says events coordinator Robyn Angus

South Cariboo looking for athletes for 55+ BC Games

The 2019 Games will be held in Kelowna in September

Peter Skene Ogden students organize community-wide clean up

Environmental Club will also hand out seed bombs on April 23

What’s age got to do with it? B.C. couple with 45-year gap talks happy marriage

An Armstrong couple that has 45-year age gap began turning heads after being featured on show Extreme Love.

WATCH: South Vancouver Island shooting an ‘isolated and targeted’ incident, say police

One person in custody, another fled following shooting and crash on West Shore

Woe, Canada: Bruins down Maple Leafs 5-1 in Game 7

No Canadian teams left in Stanley Cup playoffs

Defence accuses officer of ‘incompetence’ in trial for B.C. man accused in daughters’ murder

Double murder trial for the Victoria father accused of killing his two young daughters continues

B.C. men challenge constitutionality of Canada’s secret no-fly list

Parvkar Singh Dulai says he received a “denial of boarding” notification under the no-fly program last May 17

Murder on B.C. property didn’t need to be disclosed before sale, court rules

Buyer had tried to break contract after learning a man with ties to crime had been murdered there

B.C.’s largest Vaisakhi festival target of threatening Facebook post: Surrey RCMP

Police say they are investigating the posts on Facebook, after local MLA forwarded screenshots

Pug life: B.C. town boasts waggish list of dog names

Freedom-of-information request lists most ‘pupular’ dog names registered in White Rock

VIDEO: Fish farming company launches $30-million vessel to treat salmon for sea lice in B.C. waters

Freshwater treatment an improvement but fish farms should be removed from sea, says conservationist

Most Read