Tourism association looks ahead

Marketing strategies aired, Interlakes group awarded

The 2014 Cariboo Chilcotin Coast Tourism Association (CCCTA) Tourism Summit & AGM took place in Williams Lake on Dec. 4-6 and many attendees seized the opportunity to provide strategic input on tourism issues in British Columbia, and the Cariboo-Chilcotin in particular.

CCCTA president Pat Corbett was re-elected for another term, and he notes Destination BC CEO Marsha Walden focused her keynote presentation on the revived Super Natural British Columbia© brand with a new look and corporate strategy.

“She made a presentation on some of the changes that are happening within the marketing of B.C. regionally, provincially, nationally and internationally.”

Corbett adds Gold Rush Trail project manager Tanya Wong, along with the Royal BC Museum’s Tzu-I Chung, talked about an exciting new opportunity with the museum’s upcoming 2015 Gold Rush! Eldorado in BC exhibit.

“It was a great summit.”

One of the awards given out at the meeting was presented to a South Cariboo organization.

The Best Tourism Marketing Initiative award recognizes a regional stakeholder for a marketing initiative or campaign that successfully increases business and enhances the area’s tourism industry.

This year, it was awarded to Interlakes Economic Association (IEA) for its successful summer marketing campaign.

IEA president Dianne Lawson says the IEA is “thrilled” to receive this recognition for its summer marketing initiative.

“It’s basically the Music @ the Lakes, the [Interlakes] Farmers’ Market and all the marketing tactics that surrounded those new events.”

These included mailing out event calendars to all the households in the South Cariboo and as far away as Kamloops, Cache Creek and some North Thompson communities, as well as radio campaigns in Kamloops and 100 Mile House.

Lawson says much credit for the 22 new events developed, marketed and delivered during the Interlakes summer season goes to IEA’s Arts, Culture and Events Committee and its chair Shelly Durand (also an IEA board member).

The summer marketing initiative could not have been realized without the financial support of Destination BC through the Community Tourism Opportunity program and Northern Development Initiatives Trust, Lawson notes.

 

Just Posted

Cemetery fees equalized for all South Cariboo residents

‘We came up with an average rate from all of the communities’

RCMP constables receive Award of Valour for actions during 2018 mudslides

They walked in four kilometres over several mudslides

Handcrafted items galore at the Winter Arts and Crafts Fair in 100 Mile House

Residents of the South Cariboo will have a chance to pick up… Continue reading

$125,000 backhoe recovered by RCMP

Backhoe was reported missing on Nov. 18

PHOTOS: NHL honours B.C. grandma’s battle against cancer in special match

Shea Theodore’s grandmother Kay Darlington dropped the puck at a special ‘Hockey Fights Cancer’ game

Freezing rain on the way to B.C.’s Fraser Valley, Interior

Road conditions will be icy and slipper, Environment Canada warns

University of Victoria threatens any athletes who speak about rowing coach probe

Barney Williams has been accused of harassment and abuse

B.C.’s largest catholic archdiocese names 9 clergymen in sex abuse report; probes ongoing

Vancouver Archdioces presides over 443,000 parishoners in B.C.

Smudging in B.C. classroom did not affect Christian family’s faith, says school district lawyer

Lawyers make closing arguments in a Port Alberni case about the Indigenous cultural practice

Canadian Forces member charged with possessing magic mushrooms in Comox

Master Cpl. Joshua Alexander, with the 407 Maritime Patrol Squadron, facing two drug related charges

Most B.C. residents, including those hit by 2018 storms, not prepared for outages: report

Create an emergency kit, BC Hydro says, and report all outages or downed lines

Study finds microplastics in all remote Arctic beluga whales tested

Lead author Rhiannon Moore says she wasn’t expecting to see so many microplastics so far north

Services needed in B.C. for early-onset Alzheimer’s disease patients: doctor, advocates

More patients are being diagnosed with Alzheimer’s at an earlier age

Most Read