Cariboo Reputation Recovery project receives help

CCBAC and NDIT provide money to improve Cariboo’s reputation

  • Dec. 17, 2015 6:00 a.m.

Both the Cariboo Chilcotin Beetle Action Coalition and Northern Development Initiative Trust have contributed much-needed financial support to the Cariboo Reputation Recovery efforts.

We are pleased to see support for this aligned collaboration,” says Pat Corbett, chair of the Cariboo Chilcotin Coast Tourism Association (CCCTA).

This project represents what can be accomplished when we work together with a regional vision.”

Many Cariboo communities and tourism stakeholders continue to be impacted by the dramatic media coverage after the Aug. 4, 2014 tailings pond breach.

Since last fall, a dynamic group of organizations, businesses and individuals have been working together – sharing the common goal to rebuild the Cariboo’s reputation as a vibrant and safe place to visit.

As MLA, I am pleased I was able to pull this committee together. Their successes will continue to benefit the Cariboo-Chilcotin and I look forward to continuing to work with them,” says Cariboo-Chilcotin MLA Donna Barnett.

The provincial and national marketing organizations – Destination British Columbia and Destination Canada have offered support to the CCCTA by facilitating the sharing of positive messaging to key national and global markets.

For more information on the Cariboo Reputation Recovery project or the CCCTA, contact Amy Thacker at 250-392-2226.