The transition from rodeo cowboy to competitive bodybuilder might seem unlikely, but David Potter is always up for a challenge.
So when Dave received word from his specialist that he’d likely not recover from the head injury he sustained in rodeo, it was a challenge he embraced.
Focusing on fitness, nutrition and overall wellness, today Dave is a competitive bodybuilder with the BC Amateur Bodybuilding Association and the Canadian Physique Alliance, with his eye sharply focused on a pro card.
“I’ve never done anything half-way,” Dave says, recalling that first bodybuilding magazine he picked up as a teen. “Whenever I’ve done anything, it’s been to the best of my ability.”
Feeding his body what it needs – fitness and exceptional nutrition – is key to achieving those goals and with that in mind, Dave recently purchased Focused Fitness in 100 Mile House.
Focused on the gym
Focused Fitness immerses Dave in the healthy, active environment that fuels his passions but also lets him share his knowledge and expertise with others, from those wanting to improve their fitness or lose weight, to competitive athletes and other bodybuilders.
To do that, Dave offers separated weight training, cardio and bootcamp spaces, a welcome difference from many other gyms.
He’s also invested in more than $20,000 of new equipment, including a 700-pound capacity Olympic bar, Crossfit gear, leg presses and cardio gear – everything needed to get you looking and feeling your best.
As a personal trainer, Dave also offers his expertise to guide you in a new training program, including charting an inspiring, well-structured path to meet your unique goals, augmented with expertise to combat challenges and avoid common pitfalls.
Focused on the community
Beyond the gym, Dave looks forward to taking bootcamp classes outside later this spring – great news for those looking to change things up after a long winter inside! – and also hopes to work with local students who might be interested in exploring the possibilities of weight training at the high school.
Focused on nutrition
And because fitness and nutrition work hand-in-hand to keep your body at its best, no matter your activity, Dave also offers a variety of meal replacement and supplement resources. A favourite is the well-researched, nutritionally dense Isagenix, both for weight loss and building lean muscle, but if you prefer to prepare your own food, Dave can also work with you to create meal plans.
“Nutrition is everything. If you’re not getting the proper nutrition, you’re not going to feel like doing anything,” he says.