Arbutus RV owners Rose and Craig Little. Photography by Lia Crowe

Sales surge for Arbutus RV

Recreational vehicles on a roll for province’s largest RV dealer

  • Dec. 25, 2020 7:00 a.m.

– Words by Sandra Jones Photography by Lia Crowe

To say that the pandemic has been and issue for business is like saying the iceberg was a challenge for the Titanic. There is no question that the economic fallout from COVID-19 has been grim. But amid the coronavirus chaos, some businesses have not only thrived but seen a surge in sales in response to changes in consumer behaviour.

For Craig and Rose Little, owners of Arbutus RV, this has been an unprecedented year.

“We were enjoying record months in the early part of 2020 and that came crashing to an abrupt halt for about six weeks,” says Craig. “It didn’t stop altogether, but sales dropped by 50 per cent.After that, sales went straight up.”

Fortunately, as the largest full-service recreational vehicle dealer network in the province, Arbutus RV was ready to handle the increased volume.

“We always like to carry lots of inventory and we were fortunate to have 840 units on hand when the pandemic hit.”

Their large inventory has sustained the company as consumers—reluctant to fly, yet still eager to travel—regarded RVs as the ideal self-contained and safe solution. With units running the gamut from high-end luxury coaches to compact trailers, there are options for every lifestyle and every budget.

Rose says they’ve seen a lot of changes to RV amenities over the years.

“They can be a true home on wheels with residential-sized fridges, outdoor kitchens, TVs, home stereo systems with surround sound and fireplaces. We get a lot of feedback from customers who tell us the RVs are nicer than their permanent home.”

One popular option has been the travel trailer.

“The 17- to 30-foot travel trailer is especially appealing to the first-time buyer,” notes Craig.“Most people already have a suitable tow vehicle, for at least the smaller units, so you just need to have a hitch and away you go.”

And, while those in the boomer generation have long been fans of the RV experience, now millennials are rolling into the market too.

“Even before COVID-19, we were seeing a huge interest from young adults who had enjoyed camping as kids with their boomer parents. Now they want to make those same great memories with their own kids.”

Whether motivated by the pandemic, nostalgia or a love of the great outdoors, customers have been turning to Arbutus RV for more than 32 years. Craig, who opened his first store in Mill Bay after identifying a gap in the marketplace, has exponentially grown the business, adding six additional sales and service stores, stretching from Sidney to Courtenay.

“It’s been pretty organic growth,” says Craig. “After Mill Bay opened, we got a call from an operation in Nanaimo. They had been selling mostly park models and horse trailers and having a hard time making a success of it.We ended up taking over that location and shortly afterwards got approached to buy another dealership in Sidney. So suddenly we ended up with three locations, which wasn’t necessarily a well-thought-out plan.”

But the couple saw the demand was there and went to work to begin building up the infrastructure, systems and team to support the growth.

“With a marketing background, I spearheaded the marketing,” says Rose, “while Craig was in charge of ordering the product and managing the day-to-day business.”

As Craig recalls, the early years of growing the company weren’t always easy:“We worked long hours and I remember doing payroll at one location and staying up all night to get payroll done for the next location. It was challenging but fun.”

Now all-nighters are a thing of the past but the expansion of this going-places company didn’t slow down for long.

“There was a bit of a lull in our growth as we made sure the three locations were up and running smoothly,” says Craig. “But then opportunity knocked again.”

Rose remembers flying home from Alberta after assessing and ultimately walking away from a business opportunity that didn’t seem like a great fit.

“I told Craig that I’d rather open up another dealership on the island instead.”

So, when they landed in Comox, Craig had a suggestion.

“He said he’d had his eye on some property in Courtenay years ago and that we should drive by and take a look. Turns out that property wasn’t for sale but the one directly across the street was. If that’s not a sign, I don’t know what is,” laughs Rose.

Two weeks later, they bought the property and as luck would have it, they ultimately bought the original property that Craig had spotted years ago as a way to expand their lot.

The company has since added two more locations—one in Port Alberni and the most recent acquisition this past September in Parksville.

“We want to make sure that our customers can buy their RV in their own community and get it serviced close to home as well,” says Craig.

Their team has also expanded to keep pace and now includes 150 staff.

“We’ve built an awesome team,” Rose says. “Many of them have been with us for decades.”

Employees aren’t the only ones who are a committed part of the Arbutus RV operation.

“We were at our Parksville location and one of our customers told me they were delighted to see us at the new location as they had purchased five RVs from us over the years,” says Rose. “It’s also not uncommon to meet people who are the second and even third generations of a family who keep coming back. We love that!”

On an island that is seeing significant population growth, the Littles see a clear road ahead.

“We’re so blessed to have this natural setting and so many opportunities for adventure in the most marvellous climate in Canada. Even though some people started RVing this year because of the pandemic, I’m pretty sure they’ll get hooked on the lifestyle.”

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

BusinessSeniorstravel

Just Posted

Bobbie Crane is overjoyed that her painting Snowy Owls has been accepted as one of the featured pieces in the 2021 Artists For Conservation’s International Exhibit of Nature in Art. (Patrick Davies photo - 100 Mile Free Press)
Cariboo artist featured in international art exhibit

Bobbie Crane’s Snowy Owls painting was chosen for AFC’s Exhibit of Nature in Art.

The District of 100 Mile House office. (File photo)
Immigrant entrepreneur pilot program extended

Regional program attracts cotton manufacturer

Canim Lake carver Jerome Boyce was happy to carve a new Secwepemc entranceway for Peter Skene Ogden Secondary School. (Patrick Davies photo - 100 Mile Free Press)
New Secwepemc entrance for Peter Skene Ogden Secondary

Canim Lake carver Jerome Boyce created the piece out of Western Red Cedar

The Cariboo Chilcotin Conservation Society invites residents in 100 Mile House, Williams Lake and Quesnel to participate in “Free Your Things” taking place over the Father’s Day weekend. (Mary Forbes photo)
Cariboo Conservation Society co-ordinating “Free Your Things” Father’s Day weekend

Residents can sign up if they have items they want to give away

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

FILE – A science class at L.A. Matheson Secondary in Surrey, B.C. on March 12, 2021. (Lauren Collins/Surrey Now Leader)
Teachers’ union wants more COVID transmission data as B.C. prepares for back-to-school

BCTF says that details will be important as province works on plan for September

Provincial health officer Dr. Bonnie Henry outlines B.C.’s COVID-19 restart plan, May 25, 2021, including larger gatherings and a possible easing of mandatory masks on July 1. (B.C. government photo)
B.C. records 120 new COVID-19 cases, second vaccines accelerating

Lower Pfizer deliveries for early July, Moderna shipments up

A Heffley Creek peacock caught not one - but two - lifts on a logging truck this month. (Photo submitted)
Heffley Creek-area peacock hops logging trucks in search of love

Peacock hitched two lifts in the past month

The Calgary skyline is seen on Friday, Sept. 15, 2017. THE CANADIAN PRESS/Jeff McIntosh
2 deaths from COVID-19 Delta variant in Alberta, 1 patient was fully immunized

Kerry Williamson with Alberta Health Services says the patients likely acquired the virus in the hospital

The first suspension bridge is the tallest in Canada, with a second suspension bridge just below it. The two are connected by a trail that’s just over 1 km. (Claire Palmer photo)
PHOTOS: The highest suspension bridges in Canada just opened in B.C.

The Skybridge in Golden allows visitors to take in views standing at 130 and 80 metres

BC Green Party leader and Cowichan Valley MLA Sonia Furstenau introduced a petition to the provincial legislature on Thursday calling for the end of old-growth logging in the province. (File photo)
BC Green leader Furstenau introduces old-growth logging petition

Party calls for the end of old-growth logging as protests in Fairy Creek continue

B.C. Premier John Horgan leaves his office for a news conference in the legislature rose garden, June 3, 2020. (B.C. government photo)
B.C. premier roasted for office budget, taxing COVID-19 benefits

Youth addiction law that triggered election hasn’t appeared

A vial containing the Moderna COVID-19 vaccine is shown at a vaccination site in Marcq en Baroeul, outside Lille, northern France, Saturday, March 20, 2021. THE CANADIAN PRESS/AP/Michel Spingler
mRNA vaccines ‘preferred’ for all Canadians, including as 2nd dose after AstraZeneca: NACI

New recommendations prioritizes Pfizer, Moderna in almost all cases

Most Read