Carrie Bradshaw, ‘The Dude’ to star in Super Bowl commercial

“Pour It Forward” campaign ad will raise money for clean water

Sarah Jessica Parker and Jeff Bridges are bringing a couple of famed characters back to life for a charity in a new Super Bowl commercial.

Parker will reprise her “Sex and the City” Carrie Bradshaw role and Bridges will appear as “The Dude” in a Stella Artois commercial to raise money to combat water shortage. The 45-second ad launches Monday and will be televised during Super Bowl 53 on Feb. 3.

“There will be a lot of men drinking during the Super Bowl, so why not buy some beer that’ll do some good for the planet and the world,” Bridges said in an interview with The Associated Press before shooting the ad.

RELATED: Super Bowl 53 — What you need to know to be game-day ready

The “Pour It Forward” campaign is an initiative between the beer brand and Water.org, co-founded by actor Matt Damon. Both will donate between one to 12 months of clean water to someone in an underdeveloped country based on the amount of Stella Artois packs bought.

Bridges said there’s a “tremendous need” for the initiative, while Parker called the campaign an “important and potentially impactful effort.”

Parker starred as the fashionable Bradshaw on the hit television series “Sex in the City.” Bridges is known as the nonchalant, knit-sweater-wearing character Jeffrey “The Dude” from the cult classic film “The Big Lebowski.”

Parker said she and Bridges enjoyed having their characters meet up.

In the commercial, the two separately order the beer instead of their favourite drink and end up sitting next to each other. Bradshaw prefers a Cosmopolitan cocktail, while The Dude’s usual is a White Russian cocktail.

“I really like the way they created this world,” said Parker, who said she doesn’t expect to play Bradshaw in “Sex and the City” anytime soon. “It’s allowing this sort of a familiarity. People associate those characters without us literally playing them.”

Jonathan Landrum Jr., The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

GoFundMe started after fire leaves Ruth Lake cabin severely damaged

‘The fire hit hard and fast - he lost everything’

Will you be voting for a different federal party than you did in 2015?

The weekly web poll for the 100 Mile Free Press

Capturing everyday life: Verboom brings loose realism to the Showcase Gallery

‘I love that our Cariboo life is real people with real jobs… blue collar, hard-working people’

100 Mile House Fire-Rescue kicks off fire prevention week with open house

“We always want the public to come and see for themselves”

From the archives of the 100 Mile Free Press

28 YEARS AGO (1991): Members of the Cariboo Elders Building and Recreation… Continue reading

VIDEO: #MeToo leader launches new hashtag to mobilize voters

Tarana Burke hopes to prompt moderators to ask about sexual violence at next debate

B.C. massage therapist reprimanded, fined for exposing patients’ breasts

Registered massage therapist admits professional misconduct

B.C. boosts legal aid funding in new payment contract

‘Duty counsel’ service restored in some communities, David Eby says

Rugby Canada helps recovery efforts in Japan after typhoon cancels final match

Canadian players wanted to “give back in whatever small way they could”

Cheating husband sues mistress for gifted ring after wife learns about affair

The husband gave his mistress $1,000 to buy herself a ring in December 2017

British couple vacationing in Vancouver detained in US after ‘accidentally’ crossing border

Parents travelling with three-month-old reportedly being held in Pennsylvania

After losing two baby boys, B.C. parents hope to cut through the taboo of infant death

Oct. 15 is Pregnancy and Infant Loss Awareness Day in B.C.

Alberta to join B.C.’s class-action lawsuit against opioid manufacturers, distributors

B.C. government claims opioids were falsely marketed as less addictive than other pain meds

VIDEO: Trudeau, Singh posture for ‘progressive’ votes while Scheer fights in Quebec

NDP Leader Jagmeet Singh, whose party has been on the rise in recent polls, is campaigning in Toronto

Most Read