Jeans Day takes place on April 26, and it’s the one day when everyone is encouraged to wear their jeans in support of BC Children's Hospital.
Jeans Day started in 1991, BC Children's Hospital Foundation (BCCHF) philanthropy co-ordinator Ainsley Dowle says, adding the day was started by BCCHF volunteer Jeff Shultz as an idea for a low-cost fundraiser.
"The first year, we raised $190,000."
In 2011, the campaign hit the $1.3-million mark.
The $5 buttons have stayed the same price since the beginning and the foundation added the $20 lapel pin in celebration of Jeans Day 10th anniversary.
Jeans Day used to be always on Fridays, Dowle says, but with so many businesses having casual Fridays, we changed the day to Thursday a few years ago.
In support of BCCHF, people are welcome to purchase a button or pin at Save-On-Foods in 100 Mile House and wear their jeans.
"We have the lapel pins and the buttons for sale at our customer service desk," says assistant manager Ryan Ogden, “And I can order more if we run out."
All money collected goes towards the Excellence in Child Health Fund, Dowle says, adding it supports the critical health needs of the children in British Columbia today.