ICBC has launched the Your Ad Here contest and is calling on secondary school students to get artistic and help spread road safety messages to their peers.
The reality is crashes remain the number 1 preventable cause of death among 16- to 21-year-olds. That's why ICBC is asking students to get involved, and to encourage their classmates to get involved, by creating a print ad about one of three road safety topics: impaired driving, speeding or distracted driving.
Your Ad Here is open to students in Grades 8 to 12 and runs until Jan. 9, 2012. Prizes will be awarded to the best ads on each topic and include Apple MacBooks, iPads and iPod touch devices.
The school with the highest percentage of participation will win Adobe Creative Suite design software and the winning ads will be published on next year's high school agendas in each winner's region.
Last year's winning ads, which were published in more than 150,000 high school agendas, can be viewed on Flickr external link.
Visit icbc.com/youradhere for more information and for resources including posters and templates.