Businesses and students across the South Cariboo looked unusually rosy on Feb. 22.
Many donned pink shirts in an effort to help end bullying.
Classrooms at 100 Mile Elementary School were almost entirely pink, while at Horse Lake Elementary kids drew people wearing pink shirts with messages like "Be kind," "Be yourself," and "Can I help you?"
Some got creative with the definition of shirts: Our Place Child Care Centre made headbands to promote anti-bullying. Students at David Stoddart School, who were out on the ski hill at the 99 Mile Ski and Snowshoe Trails, wore pink ribbons over their snowsuits to show their support.
Elsewhere, the staff of Regency Chrysler, the South Cariboo Rec Centre and the Interlakes Market showed up in fuscia.
Pink Shirt Day started in 2007 when two Nova Scotian students, David Shepherd and Travis Price bought a stack of 50 pink t-shirts and showed up to school with their friends wearing pink shirts in support of another student who had been bullied for wearing pink.
From there, the movement has spread through Canada and across the world, driving awareness and fundraising for anti-bullying initiatives.