Tim Hortons has changed the rules of its much-loved Roll Up the Rim game. (Nicole Crescenzi/News Staff)

Tim Hortons minimizes Roll Up the Rim contest, adopts digital play

Significant changes have been made to the national game

It’s more than a game and it’s more than a chain restaurant’s marketing gimmick; it’s a sign of the changing seasons across Canada: the Tim Horton’s Roll Up the Rim to Win contest. On its 35th year of play, however, some significant changes have been announced.

To start off, the game will only be available for one month from March 11 to April 17 – comparatively last year ran for 10 weeks from Feb. 6 to April 17.

On top of that, the actual cups will only be available for the first two weeks. In an effort to have a greener contest, Tim Hortons has included digital component to the contest; anyone with the Tim Horton’s App can “roll” up a rim on their phone, or online.

ALSO READ: Saanich mom on a bike turned away in Tim Hortons drive-thru

During the first two weeks, patrons can roll up both a physical cup and a digital cup, and throughout the contest if a person brings up a reusable cup they will get three digital rolls.

To promote a greener play period, the chain will be giving out 1.8 million reusable hot beverage cups starting on March 10.

“We listened to the feedback from our guests, who wanted us to modernize the program. We’re excited to share the news that we are updating Roll Up the Rim To Win in 2020 to reflect the future of the Tim Hortons brand, while still embracing the best of our heritage,” said Hope Bagozzi, chief marketing officer at Tim Hortons in a statement.

ALSO READ: Leave the resolutions behind, Tim Hortons releases Timbit cereal

On top of the structure and time period changing, the actual prize pool has changed as well.

In 2019 there were 40 Jeep Compasses, 100 prepaid credit cards worth $5,000 each, 1,000 GT bicycles from Sport Chek, 50,000 $50 Tim Hortons gift cards and millions of food and coffee prizes.

This year it’s a smaller pool: 45,000 $25 Tim Hortons gift cards, 200 Samsung 55” smart TVS, 150 $1,000 CIBC prepaid cards, 100 groups of 40,000 Air Miles, and 10 2020 Hyundai IONIQ electric or hybrid vehicles.

One perk, is that Tim’s replaced its “please play again” option into a ballot for a draw to win one of four $100,000 cash prizes.

vnc.editorial@blackpress.ca

Like us on Facebook and follow us on Twitter
and Instagram

contest

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

CRD Chair Margo Wagner advises Cariboo to avoid self-isolating in recreational properties

This will help avoid potentially overtaxing local healthcare services

COVID-19 case confirmed at Subway restaurant in Cache Creek

Customers who visited the site from March 25 to 27 are asked to self-isolate

CRD reminds residents to prepare for spring freshet

As temperatures warm up residents are asked to proactively address flooding issues

Environment Canada puts out snowfall warning

Drive BC warns of compact snow

First Nations, remote communities need special attention in pandemic, Freeland says

Health-care workers, seniors, Indigenous Peoples some of people most at risk, health officials say

Canada’s 75% wage subsidy is coming, but not for another six weeks: finance minister

Subsidy will cost Canada $71 billion, but push down cost of emergency benefit, Morneau said

Call before you dig into spring projects during isolation: BC 1 Call

BC 1 Call gives free checks for utilities in the area of a desired outdoor project

B.C.’s intersection speed cameras putting more tickets in the mail

One Nanaimo location delayed after speed limit reduced

B.C. records five new COVID-19 deaths, ‘zero chance’ life will return to normal in April

Province continue to have a recovery rate of about 50 per cent

High cost, limited coverage for asthma medicine a concern during COVID-19 pandemic

B.C. man says he skips puffs to save money, but others have it worse

B.C. man sick with COVID-19 calls it a ‘horrible disease’

Tim Green says he has ‘extreme coughing fits every hour’ to clear his lungs

Trudeau says Parliament needs to sit to pass expanded COVID-19 benefits

Wage subsidy program has been greatly expanded since it was first approved

UPDATE: Anti-tax group calls for MPs, senators to donate scheduled pay raises to charity

Bill C-30, adopted 15 years ago, mandates the salary and allowance increases each calendar year

Most Read