Last month’s Movember campaign at 100 Mile House Free Press succeeded in raising $650 and added awareness for men's health, specifically prostate cancer and male mental health issues.
People from the local community were asked to register with movember.com and make a $25 donation as part of the Free Press Team. The men, known as Mo Bros, grew moustaches to serve as walking billboards for the project, and women, or Mo Sistas, helped by donating or seeking out funds.
The Free Press team effort resulted in 28 men from the team growing moustaches along with the cash donations.
Free Press sales representative Martina Dopf says she's excited with the outcome.
"I know it started quite a few conversations out there. Both money and creating the awareness are equally important."