FILE - In this Nov. 29, 2019, file photo people walk by a Black Friday promotional at Cookie’s department store in the Brooklyn Borough of New York. Shopping at sales and using coupons may not be saving you as much money as you think. Knowing the pitfalls and having a plan can help keep your holiday shopping from coming back to bite you in January. (AP Photo/Bebeto Matthews, File)

Millennial Money: How procrastinators can win at gift-giving

It’s down to the wire, but there are still methods to save money on your last-minute holiday purchases

Check the calendar. No, this isn’t a dream. It really is December, and Christmas Day is staring you straight in the face.

And if you celebrate Hanukkah, it’s coming even sooner.

Where did the holiday season go? Well, no time to reminisce now.

It’s down to the wire, but there are still methods to save money on your last-minute holiday purchases. Here are four simple ways to do it.

1. Jingle all the way to the store

You’re not the only one still shopping. In fact, Dec. 21 — dubbed Super Saturday because it’s the last Saturday before Christmas — is expected to be the second busiest shopping day, after Black Friday, according to ShopperTrak data from Sensormatic Solutions.

Your first instinct may be to shop online and avoid the crowded mall. But not so fast, says Christopher Newman, associate professor of marketing at the University of Mississippi.

“Shoppers can increase the chance that they get the right product at the best price by shopping in store, rather than online, just before Christmas,” Newman said in an email.

“This ensures that they aren’t limited to choosing from just the products that could ship in time for the holiday.”

Last-minute online shopping may also carry hefty shipping fees. Dec. 14 is the widely accepted cutoff for Christmas ground shipping this year, according to Rob Garf, vice-president of Strategy and Insights for Retail & Consumer Goods at Salesforce.

If you order online after that, you’ll likely have to pay to expedite the shipment.

2. Or buy online, pick up in store

If you’d rather not shop entirely at the store or entirely online, try shopping online and picking up your items at the store. In fact, buying online and retrieving your purchases from the store is a good option for shoppers, Garf says.

“It gives (consumers) the confidence that the product is going to be there and it’s going to give them the convenience that they can walk right in and pick it up,” Garf says.

He adds that some retailers may even extend an extra coupon or discount to shoppers who elect to buy online and pick up in store. Walmart does this.

This option is also good for retailers. Retailers offering buy online, pick up in store (also known as click and collect) will drive 28% more revenue share across their industry during the five days before Christmas compared with those that don’t, according to the 2019 Salesforce Holiday Insights and Predictions.

Retailers also know shoppers may be tempted to purchase additional items when they show up at the store.

3. Pick private-label presents

Purchase method aside, you also want to consider which items are on your gift list. When you have limited time to shop, it’s wise to narrow down your choices. Instead of sticking to your original plan, consider switching to less expensive presents.

Certain items are known to be cheaper just before Christmas, such as toys or previous-model electronics that didn’t sell well throughout the season.

You can also save money by changing the brands you buy. Consumers can get particularly good deals on a retailer’s own private label, for instance. Think the Kindle and Echo products from Amazon, or the Kirkland Signature line at Costco.

“Private-label products are already generally 15%-20% cheaper than their national brand counterparts, but shoppers can save even more around Christmas,” Newman said.

“Retailers can offer better deals on their private label brands than on national brands because their profit margins are higher on private labels to begin with.”

4. Pounce on limited-time sales

The fact that you’ve waited to shop until the final days before Christmas doesn’t surprise retailers. Newman says they know many shoppers delay, so they offer last-minute savings opportunities.

Be on the lookout for these types of promotions. They may be announced in advance, such as seven days of deals leading up to Christmas. Or, they may be spur-of-the-moment “flash sales” that happen without notice.

“Shoppers usually have to be vigilant and proactive in order to act upon last-minute flash sales,” Newman said.

Regularly check your email, social media and retailer websites to locate these if they’re announced.

And whatever you do, remember that now’s the time to start springing into action.

“Consumers are going to wake up from their Thanksgiving hangover and realize they have a really short time to swoop up the deals and make sure the presents get on the doorsteps and under the tree before Christmas,” Garf says.

Courtney Jespersen Of Nerdwallet, The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

School demolition brings up memories

Darlene ‘Dar’ Hastings couldn’t wait to attend the new 100 Mile High when it opened in 1960.

Volunteering ‘best way to expand your bubble’

Val Severin serves the community as a way to give back

Old Timers Hockey league seeks players

The Old Timers Hockey Association is looking for players and increased community… Continue reading

Work begins on Clinton seniors’ living facility

Work has recently begun on a 20-bed seniors’ living facility in Clinton.

Unofficial holidays: Here’s what people are celebrating for the week of Sept. 27 to Oct. 3

World Farm Animals Day, Drink Beer Day and Virus Appreciation Day are all coming up this week

QUIZ: Do you know what’s on TV?

Fall is normally the time when new television shows are released

Canadian ski resorts wrestle with pandemic-vs.-profit dilemma as COVID-19 persists

Few are actually restricting the total number of skiers they allow on the hill

Victoria-area RCMP locate high-risk sex offender thanks to help of taxi cab driver

Scott Jones wanted on a Canada-wide warrant, ‘a risk to women and girls,’ police say

A (virtual) walk around the world by 88-year-old B.C. man

George Doi says it’s simple: ‘I like walking’

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

End of CERB means uncertainty for some, new system for others

As of a week ago, the CERB had paid out $79.3 billion to 8.8 million people

Horgan, Wilkinson trade barbs over MSP premiums, health care at campaign stops

Horgan called a snap election for Oct. 24 earlier this week

Most Read